Primaflow F&P expands heating team with new Category Manager
The UK’s largest heating, plumbing and bathroom wholesaler Primaflow F&P has bolstered its specialist heating team, with the appointment of Mark Shelford as Category Manager for the division.
Mr Shelford, who joins the company with more than ten years’ sector experience, will be responsible for managing customer and supplier relationships for heating equipment, including controls, water treatment, cylinders and water heating.
Shane Knight, Category Director for Heating at Primaflow F&P, explains that the role represents a vital link in the two-way chain of communication between supplier and customer:
“By monitoring the market and liaising with customers, Mark will gain real-time information on fluctuations and trends with regard to product requirements – and will in turn work closely with suppliers to ensure that we have the best stock available at the best prices for our customers at all times.”
Explaining that he started his role earlier in the year by commissioning an extensive customer perception survey, Mr Shelford reveals that the insights gained have already paid dividends:
As well as working to deliver improved customer propositions across the company’s existing portfolio, Mr Shelford has also been instrumental in introducing new product lines – most recently securing an agreement for Primaflow F&P to act as the sole national distributor for Ariston’s leading-edge range of hot water heaters. He says the ability to introduce additional products speedily is due to the dynamic nature of the business operation:
“This role tends to be fast-paced and adaptive – and the business as a whole mirrors this. The decision-making process – from initial discussion through negotiation to final implementation – moves swiftly, enabling me to act on emerging trends and opportunities as they happen, to provide a flexible and responsive service for our diverse customer network.”
For information on the products and services provided by Primaflow F&P, contact F&P Wholesale, Eldon Way, Crick, Northamptonshire, NN6 7SL.