A programme of fundraising activities led by staff at plumbing, heating and bathrooms wholesaler Primaflow F&P has resulted in cumulative donations of £30,000 to the company's current charity partner, Alzheimer's society.
Spanning the past three years, the fundraising drive encompassed a range of physical activities including marathons, walks, mountain treks and cycle rides - with many of the initiatives seeing colleagues join up to tackle the challenges in teams. Additional funds were raised via a staff shop and through the company's website, www.primaflowfandp.co.uk.
Explaining that more than 50 staff members joined together to participate in the various activities, managing director Jed Kenrick says:
"Staff have taken themselves out of their comfort zones and braved new challenges, in a concerted effort to raise funds and awareness for this important cause. Alzheimer's Society works tirelessly to provide the best support - for people living with dementia and carers alike. We hope our support will go some way to helping further the charity's valuable research."
Speaking on receipt of the final cheque, Joe Swan from Alzheimer's Society explained why support for the charity is so critical:
"Dementia is a widespread issue, affecting more than 850,000 people in the UK - with this figure expected to rise to 1 million by 2025. With no cure currently available for Alzheimer's disease or any other type of dementia, we are committed to investing in research designed to improve care - and ultimately find a cure. The 30,000 raised by Primaflow F&P will go a long way to helping us do this. Thanks to everyone for their hard work fundraising."
Primaflow F&P has previously supported charities including Macmillan Cancer Support and Whizz-Kidz. The company's charity partner for 2019 and 2020 will be Make-A-Wish UK.